Chief Marketer Staff

• In an Abrupt Change, Frozen Coke Back on the Menu at Burger King

  Just weeks after Burger King said it would phase out frozen carbonated beverages, including Frozen Coke, Coca-Cola announced that the fast food chain

• McDonald’s Goes Wireless

  Customers at McDonald’s restaurants in New York, New Jersey and Connecticut can now super-size their meals with Internet wireless access. Seventy-five

• Amazing Discoveries Host Michael Levey Dies

  Infomercial host and producer Michael Levey died Saturday at Cedars-Sinai Medican Center in Los Angeles. Levey, 55, was best known to many as the upbeat,

• M&S Fine Foods Acquires Denzer Food Products

  M&S Fine Foods Inc., a gourmet food direct marketer, has purchased Denzer’s Food Products from Jake Slagle Inc., Baltimore, for an undisclosed sum. Specifically,

• AOL Latin America Narrows Loss

  America Online Latin America Inc. reported a net loss of $29.9 million for the second quarter, a 33% improvement over a net loss of $44.6 million last

• Kingdom Ventures Acquires Church DB Company

  Kingdom Ventures Inc. has acquired Ministry Values for Growing Churches, a large church direct marketing company, for an undisclosed sum. Kingdom Ventures,

• Agencies

  Sbarro Packs CD-ROMs in Cup Lids

  Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.

• Agencies

  Alloy Buys Retailer Delia’s to Reach Teens

  Marketing conglomerate Alloy will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen girls

• Dyer Named Chief of Tommy Hilfiger

  David F. Dyer, the former CEO of Lands

• U.K. Drinkers to Sue Alcohol Marketers

  A dozen British alcoholics plan to sue drinks marketers this month, contending that marketers should have warned them against the dangers of drinking