Chief Marketer Staff

• World Golf League to Launch Outbound Telephone Campaign

  Who said outbound telemarketing is dead? The World Golf League Inc. (WGL) is about to call over four million golfers to offer them the WGL Premier Membership

• Deutsch Hires and Promotes Creative Executives

  Bryan Black has re-joined Deutsch NY as senior vice president and group creative director. He will work on the agency

• Playboy Greatly Narrows Its Losses

  Playboy Enterprises Inc. reported a second-quarter net loss for the quarter of $900,000 for the second quarter, compared with a net loss of $3.1 million

• R.R. Donnelley Posts Net Income Drop

  RR Donnelley suffered a $5 million drop in second-quarter net income—to $19 million. The Chicago-based printer reported net sales of $1.14 billion, off

• Goodman Joins Lillian Vernon as New Chief Merchandising Officer

  Lillian Vernon Corp. has hired Alyce Goodman to serve as executive vice president and chief merchandising officer. She will report directly to Strauss

• News Briefs

  THE HOME DEPOT: has announced that Jerry Edwards, 61, executive VP-merchandising, will retire after 12 years with the company. Executive VP John Costello

• Agencies

  Showtime Dangles Toys

  Showtime Networks has re-teamed with Toys “R” Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

• In an Abrupt Change, Frozen Coke Back on the Menu at Burger King

  Just weeks after Burger King said it would phase out frozen carbonated beverages, including Frozen Coke, Coca-Cola announced that the fast food chain

• McDonald’s Goes Wireless

  Customers at McDonald’s restaurants in New York, New Jersey and Connecticut can now super-size their meals with Internet wireless access. Seventy-five

• Kingdom Ventures Acquires Church DB Company

  Kingdom Ventures Inc. has acquired Ministry Values for Growing Churches, a large church direct marketing company, for an undisclosed sum. Kingdom Ventures,