Chief Marketer Staff, Author at Chief Marketer

Discovery Channel Takes a Bite Out of Shark Week

For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite

Internet Revenue is Bright Spot for Hanover

Hanover Direct Inc. reported revenues of $105.8 million for the second quarter ended June 28, down 7.1% from the $113.8 posted in prior year’s quarter.

Gillette Introduces Three New Shaving Systems

The Gillette Co. will debut two new shaving systems and a new premium razor. Taking off on its already successful Venus brand, Venus Divine will roll

Barile Leads ClientLogic Alt Media Division

Dean Barile has joined Weehawken, NJ-based ClientLogic Specialists Marketing Services as head of the company’s alternative media management division.

News Briefs

THE NATIONAL FOOTBALL LEAGUE: New York City, named Shawn Dennis VP-marketing services. Formerly VP/group head of global co-branding at MasterCard International,

Senate Committee Considers FDA Jurisdiction Over Tobacco

A U.S. Senate committee plans to vote in September on whether to give the Food & Drug Administration control over tobacco marketing and production. The

Agencies

Frigo Cheese Heads Launches $1 Million Promo with Looney Tunes

Cheesemaker Saputo ties with Warner Bros.’ Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks.

Pepsi Vanilla Hits Stores

Pepsi Vanilla and Diet Pepsi Vanilla made their way to store shelves last weekend, targeting teens and adults. Marketing gets underway in the coming weeks

Millennium Direct to Acquire Inteleservices

DRTV firm Millennium Direct Inc. has entered into a letter of intent to acquire all of the issued and outstanding shares of capital stock of call center

Burger King Subpoenaed in Coca-Cola Fraud Charges

Less than a week after patching things up with Coca-Cola, Burger King received a subpoena from the federal grand jury investigating Coca-Cola for fraud,