Chief Marketer Staff

• Agencies

  Pete’s Brewing, Spencer Gifts Tap Underworld Film

  Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

• Mediamark Adds Spanish-Speaking Interviewers

  Mediamark Research Inc. will survey Hispanic/Latino consumers using Spanish-speaking interviewers for the first time. The New York-based research firm

• List and Database News

  Information Security Magazine Direct Media Inc. has been named as list manager of the Information Security magazine subscriber list, effective Aug. 15.

• Bechtol Resigns as President of Catalina

  Michael G. Bechtol, citing personal reasons, has resigned as president and chief operating officer of Catalina Marketing Corp., effective Sept. 12. His

• Privacy Advocates Worry About Postal Tracking Code Idea: Washington Post

  Privacy advocates are worried about a proposal that the U.S. Postal Service use tracking codes to identify mail senders and recipients, according to the

• MeritDirect Wins R.R. Bowker List

  MeritDirect has been named as manager of the R.R. Bowker Book Industry Master File, containing 334,000 names. The previous manager was DM2. The file includes

• Tiffany Posts a 13% DM Sales Hike

  Tiffany & Co. reported a 13% leap in second-quarter direct marketing sales—to $43.9 million—compared with the same period last year. Overall company sales

• Short Cuts

  ESRI Business Information Solutions, a division of Redlands, CA-based ESRI, has signed on to use Acxiom Corp.

• Carlson Marketing Group to Acquire Peppers & Rogers Group

  Carlson Marketing Group, Minneapolis, will acquire Peppers & Rogers Group in an all-cash transaction. Details of the deal, which is expected to close

• News Briefs

  COKE AND PEPSI: are taking a hit in India after Indian shopkeepers reported a plunge in sales of soft drinks following a growing scare that the beverages