Chief Marketer Staff
-
Tennis Magazine Sets up Court Again in Grand Central
Commuters, tourists and city residents schlepping through Grand Central Terminal Aug. 22 will be treated to a kick-off event for the U.S. Open Tennis
-
DMA Releases New Fax Rules FAQ
The Direct Marketing Association ‘s Web site has posted a list of answers to frequently asked questions about the new Federal Communications Commission
-
List and Database News
Business and Corporate Owners of Property This compiled file of 7.8 million records identifies individuals and corporations. They may be good targets
-
Agencies
Pete’s Brewing, Spencer Gifts Tap Underworld Film
Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
-
Robin Colangelo Joins Arc Marketing
Arc Marketing has named Robin Colangelo, VP-creative operations. She will manage internal operations at the agency’s headquarters in Greenwich, CT, as
-
News Briefs
PROMOTIONAL EXPENDITURES: and advertising for smokeless tobacco products link snuff and chewing tobacco increased 39% between 1999 and 2001, according
-
Second Quarter Shipments Up for Dell
Computer direct marketer Dell reported total shipments up 27% in the fiscal second quarter, compared to the same period in 2002. Revenue in the second
-
Interpublic Reports Loss: More Layoffs to Come
Restructuring costs and a soft ad market added to the Interpublic Group Cos. continuing woes as it reported a second quarter net loss of $13.5 millionits
-
Kiss and Make Up: Coca-Cola Offers Burger King $21 Million
Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger
-
Spiegel Names Mozack CIO
The Spiegel Group named Richard Mozack vice president and chief information officer of the Downers Grove, IL-based company. Mozack, who was previously