Chief Marketer Staff
-
Agencies
Gold Mine: Ice.com Blogs the Bling
Many marketers are treading gingerly around the notion of adding a blog to their Web site. But don’t count online jewelry retailer Ice.com among the pussyfooters. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
-
Agencies
Crashing Through the Blog-cade
What’s with this explosion of blogs?
Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why a potentially informative medium already has its waters loaded with mud. -
Agencies
Arbitron May Resume Radio Measurement in New Orleans
Arbitron Inc. is attempting to resume radio measurement surveys in the hurricane-devastated New Orleans and Gulf Coast markets.
If it is successfully able to measure current audiences in a study conducted between April and June, by mid-July it will release listener demographics that will encourage the channel
-
Agencies
Judge Will Okay Downsized Data Demand from Google
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
-
Agencies
Nautilus Re-Issues Financial Figures: Sales, Expenses Increase
The good news in Nautilus Inc.
-
ATA To Switch Focus from Outbound to Inbound Telemarketing Issues
The American Teleservices Association (ATA) will increasingly address regulations that affect inbound telemarketing, as the regulatory field for outbound solicitations has stabilized.
-
Phinder Technologies Adds Call Center Capacity
Phinder Technologies Inc., which provides Web-based technology to small businesses, has retained the services of two additional call centers in the Philippines. The added capacity will allow the firm to increase the number of customers it can sign up from 350 per day to more than 600, according to the company.
-
Credit Bureaus Launch New Credit Scoring System
Experian, Equifax and TransUnion have jointly introduced VantageScore, a new credit model designed to simplify cross-bureau credit score reporting.
-
Philip R. May Named Chicago Direct Marketer of the Year
The Chicago Association of Direct Marketing has chosen Philip R. May as the 26th annual Charles S. Downs Chicago Direct Marketer of the Year. May is senior vice chairman of Cramer-Krasselt, the fourth-largest independent marketing and communications agency in the U.S.