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Chief Marketer Staff

  • NY AG Sues Gratis Internet; Damages Could Top $100 Million

    In what he claims is the biggest privacy breach ever online, Eliot Spitzer has filed a lawsuit against e-mail lead generation firm Gratis Internet, the New York attorney general announced Thursday.

  • Live From NEMOA: Court the Influencers

    People may admire celebrities, but they listen to their friends. That’s why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.

  • Live From NEMOA: Women Are the Demographic of Choice

    Looking for the person who controls the purchase decisions in a family? Ask if the lady of the household is home.

    On average, women control or influence 80% of household purchase decisions, said Mary Brown, president of Imago Creative. That includes 92% of packaged goods buys, 57% of consumer electronics purchases, 75% of household finance decisions and 80% of home improvement items

  • Email

    Live From NEMOA: Choose Your Words Carefully

    Do you put your pants on one leg at a time? Or do you wear trousers?

    Sure, on the surface the two words may mean the same thing. But to a reader, one is decidedly more upscale, regardless of how you wear them.

    Thursday at the New England Mail Order Association’s spring conference, copy guru and Direct magazine columnist Herschell Gordon Lewis encouraged attendees to think carefully about their copy choices.

  • Federated to Close Another Distribution Center

    Federated Department Stores Inc. plans to shutter its 250-employee Washington, DC distribution center in Spring, 2007 and said will be “working to identify other positions for affected employees.”

  • Scholastic Axes 75; Net Loss Widens

    Scholastic Corp. has closed a call center and laid off 75 outbound telemarketers for its continuity clubs and has outsourced their positions as part of a company-wide plan to reduce overhead and save more than $40 million over the next year.

  • USPS Names Pedesen Acting CFO

    The U.S. Postal Service has named Robert Pedersen Acting Chief Financial Officer and Executive Vice President, succeeding Richard Strasser, who is retiring April 3.

  • Scotttrade Names Moloney Chief Marketing Officer

    Scottrade, an online brokerage, has named Chris X. Moloney chief marketing officer.

  • Listline e-Newsletter 03/23/06

    Brookhollow Collection has appointed Walter Karl Inc. to oversee the
    Brookhollow Corporate Card Buyers file. Some 50,000 business-to-business
    buyers are available.

  • Agencies

    CBS Tunes Into Supermarkets

    Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.