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Chief Marketer Staff

  • TV Advertisers Dis TV Advertising

    Just in time for the TV upfront: A new survey says that the majority of TV advertisers are finding commercials less effective now than they were just two years ago.

  • Jim Brickman Plays the Music of Precision Marketing

    His obvious talents notwithstanding, top-selling recording artist Jim Brickman credits the popularity of his music (mostly romantic piano ballads) to his natural marketing acumen (like Barry Manilow, he got his start writing commercial jingles), including his early embrace of database marketing.

  • Listline e-Newsletter 03/24/06

    ALC Data Management has been chosen to represent Emily’s List. More than
    120,000 names are available, including 83,384 last-24-month donors.

  • Pepsi and Coke Settle Over Sports Drink Lawsuit

    PepsiCo’s Gatorade has reached a settlement with Coca-Cola’s Powerade Option, resolving a lawsuit filed last Monday that asked the courts to halt an ad campaign that Pepsi claimed was false and deceptive

  • Agencies

    Jones Explores Sale of Company

    The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.

  • Allstate’s ‘Good Hands’ Shake on Sugar Bowl

    Allstate Insurance Co.’s has signed as the new Sugar Bowl sponsor, replacing Nokia after a 12-year run.

  • TV Advertising is Less Effective: Survey

    With the growing adoption of such devices as digital video recorders (DVRs) and TiVo, traditional TV advertising is becoming a less effective medium, a recent survey found.

  • News Brief

    NISSAN MOTOR CO. LTD.: said that Volvo AB will acquire 13% of its

  • Agencies

    Build a Fence Around Your Customers

    You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

  • Tyson Flips Over Mobile Marketing Test

    Tyson Foods scored high with its text-messaging campaign at the Tyson American Cup international gymnastics competition earlier this month.