Chief Marketer Staff

• CBS, Yahoo! Ink 60 Minutes Deal

  CBS’s 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine’s content to Yahoo users for free.

• News Briefs

  NBC.COM: is giving Scrubs fans a chance to be a part of the show under a…KFC: is out with a new contest that lets kids…CINGULAR WIRELESS: is offering ringtones of live performances from…

• Live From NEMOA: Invite Consumers into the Process

  Looking for a new batch of creative ideas? Ask your customers for their input.

• Live From NEMOA: Be Ready for Surprises

  When starting up a catalog, be ready for surprises

• Microsoft Shuffles the MSN Deck

  Microsoft announced a major restructuring of its Platforms and Services division on Friday, including the appointment of senior vice president Yusuf Mehdi as chief advertising strategist.

• Miva Launches Mobile Directory Ads in U.K.

  Performance marketing network Miva has launched a platform to place pay-per-text ads on directory assistance messages from a mobile operator in the U.K.

• Names in the News

  Outdoor sporting goods retailer Cabela

• Agencies

  Speech, Speech: Why–and How—to Hit the Speaking Circuit

  Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.

• Interactivism 101

  Thanks to Internet technology, which has decentralized information and disseminated influences so disparately across lines, a society of young, hyper-heterogeneous consumers has emerged, many with mutual interests but with highly customized and individual tastes.

• Pizza Hut Names Ogle New CMO

  Yum Brands, Inc.’s, Pizza Hut division this month has replaced its CMO.