Chief Marketer Staff
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MSC Posts Income and Sales Increases
MSC Industrial Direct Co., Inc. reported net income of $33.3 million for the second quarter, up 21.6% from $27.4 million last year.
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FR Lewis Taps Dalai Group as Agency of Record
FR Lewis Financial Services Inc. has named Dalai Group as its agency of record.
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First American of Oklahoma Taps CoreTrac
First American Bank of Oklahoma has selected Coretrac’s ResourceOne to track leads and referrals and manage growth.
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Listline 03-30-06
Some 205,951 professionals across a variety of industries are named on
the BCC Research C-Level Executives list. The file includes individuals
who paid up to $4,000 for reports, $600 for newsletter subscriptions and
$1,200 to attend conferences. -
Agencies
Wal-Mart Opens Supercenter for Upscale Shoppers
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.
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Agencies
Flexjet Leverages Film Content for Private Jet Travel Promo
Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …
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Women Are the Demographic of Choice
(Direct Newsline)Looking for the person who control the purchase decisions in a family? Ask if the lady of the household is home.
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Toyota’s Scion Hits Runway with Sportswear
Toyota’s Scion brand unveiled a line of sportswear at a celebrity charity golf invitational last week.
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News Briefs
KING WORLD PRODUCTIONS: has promoted Alex Ignon to…SIRIUS SATELLITE RADIO: will begin airing a…
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Agencies
The Next Level
Many home improvements come out of a basic need. The lawn didn’t weather a tough winter? Reseed. The toilet leaks? Call a plumber. Mother-in-law moving in? Head for the hills—or, if there’s no time to run, turn the den into a bedroom.