Chief Marketer Staff
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Agencies
Displays of Perseverance
THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade
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Clipping Slows
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,
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2007 Coupon Planning chart
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution
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Listline e-Newsletter 03/31/06
Above All Marketing has assumed management of the Koolkids Vitamins
list. This file names 648,995 parents who purchased daily vitamin
supplements for children. -
Public Relations on a Shoestring
As PR professionals, we would love to tell you that communicating your message to the community and the media is a skill mastered by only a few and shouldn’t be attempted without years of training. But the truth is most of the small businesses we interact with have the panache and acumen to pull together a bang-up PR campaign with much less investment than they might think.
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McDonald’s Launches Online McMorning Promo
Area McDonald’s restaurants are giving consumers new reasons (and excuses) to think about breakfast via a new online campaign and interactive Web site.
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Making Your Branding Initiative Soar from the Inside Out
Most people by nature would rather stick to the status quo, especially if it’s worked in the past. Branding is no different. Why undertake a rebranding exercise? After all, the customers know you by your existing brand…it’s been working fine so far. The danger with this thinking, of course, is that you can lose your competitive edge and relevance before you know it.
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Verizon Wireless Hits a Homerun with Baseball Promotions
Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks.