Chief Marketer Staff, Author at Chief Marketer

Customers Have a Right to Expect More

IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and

Agencies

Laying Out One of the Great Lies

Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

Agencies

The Right One for the Job

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

Agencies

Recovery, Cajun Style

More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises

Agencies

Want Service? It’ll Cost You

I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

Agencies

This Little Piggy Went to Utah

AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!

Try Me!

One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered

PROMO Xtra

Excerpts from our e-newsletter 3/21 ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands.

Agencies

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

Licensing Blips

Licensing revenue has grown 4% since 2001 from $5.60 billion to $5.85 billion in 2004. And with consumers’ love of nostalgia, movies and good, old-fashioned