Chief Marketer Staff

• Agencies

  Many Apply, Few Are Accepted

  GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

• Agencies

  Lights, Camera, WAAAAH!

  IT WAS QUITE A SIGHT. As John Williams’ theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even

• Agencies

  Prudential Blends TV and Search

  Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

• Agencies

  No Value Added

  Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

• Agencies

  Protector or Profiteer?

  UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children’s e-mail addresses and other contact points

• The New Frontier

  SMS, MMS, SEOit’s an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

• Agencies

  Springboard Advertising

  In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

• Agencies

  A Familiar Face in a Familiar Place

  While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I’m a type A sort, he says. This city slows

• Agencies

  Greenie Points

  Several years ago, McDonald’s started serving Big Macs in paper containers instead of Styrofoam holders. The reason? Environmental groups took issue with

• Agencies

  Customers Have a Right to Expect More

  IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and