Chief Marketer Staff

• Agencies

  Many Apply, Few Are Accepted

  GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

• Agencies

  Lights, Camera, WAAAAH!

  IT WAS QUITE A SIGHT. As John Williams’ theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even

• Agencies

  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

• Agencies

  Prudential Blends TV and Search

  Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

• Spinning the Web

  Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for

• Engaging Workers

  Internal branding is driving the creation of major budgets earmarked to market the company’s benefits, products and services to its employees just as

• Playing the Game

  Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it’s a text messaging

• Less is More

  Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

• Agencies

  No Value Added

  Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

• Clipping Slows

  U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,