Chief Marketer Staff

• Less is More

  Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

• Agencies

  Ears Open

  CANCER AND MARKETING. They don’t exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment

• Agencies

  Displays of Perseverance

  THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade

• Agencies

  The Oldest Scam

  It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only

• Clipping Slows

  U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,

• Agencies

  Beautiful Bob

  Bob Castle, who will be remembered as much for his generosity of spirit as his formidable marketing skills, died March 8. He was 69. The list veteran

• Interactive Marketing Awards

  Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

• Snail Mail Leaves Its Shell

  Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic

• Pass It On

  Verb now has an adjective: Yellow. The Centers for Disease Control is going hand-to-hand viral for the latest phase of its Verb campaign that encourages

• Agencies

  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the