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Chief Marketer Staff

  • Snail Mail Leaves Its Shell

    Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic

  • Pass It On

    Verb now has an adjective: Yellow. The Centers for Disease Control is going hand-to-hand viral for the latest phase of its Verb campaign that encourages

  • Agencies

    Back in the Bayou

    The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

  • Agencies

    Military Coup

    Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last month at the 28th annual John Caples International Awards. The consumer

  • Agencies

    Prudential Blends TV and Search

    Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

  • Agencies

    A Friend of the Truth

    Jerrold Ballinger, who covered everything from espionage to direct marketing during a long and distinguished reporting career, died Feb. 28 of cancer

  • Try Me!

    One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered

  • Agencies

    Gold Mine

    MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep

  • PROMO Xtra

    Excerpts from our e-newsletter 3/21 ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands.

  • Agencies

    Recovery, Cajun Style

    More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises