Chief Marketer Staff, Author at Chief Marketer

Someone’s Watching

Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are

Agencies

Meet the Broker

HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following

Agencies

Coupons Take to Third Screen

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Agencies

Pick the Winner – Oct. 2006 – An Astronomical Difference

The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life

Agencies

Book Report

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently

Golden Anniversaries

History doesn’t record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the

Agencies

Would You Rather Switch Than Fight?

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

Agencies

Co-op Mail Still Works for Some

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

Agencies

Michigan Casts Wide Do-Not-E-mail Net

THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far

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