Chief Marketer Staff, Author at Chief Marketer

News Briefs

TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

Mail Stream: A Report on Incoming Direct Mail

New Name and Look for Casual Male This summer, Casual Male Big & Tall unveiled a new name, tagline and front cover design, each of which are on display in the menswear catalog’s Fall 06 issue. The 132-page book, rechristened Casual Male XL, places the …

Listline e-Newsletter 10/02/06

Ganthead.com has introduced Process Improvement Management lists. A
total of 43,389 postal and 40,413 e-mail addresses are offered

Agencies

The Web Numbers Game

Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to measure anything at all.

Agencies

Advo Could Face Class-Action Suit

Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.

Agencies

Supervalu Seeks CMO, Taps Dailey for Ads

Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw’s.

Agencies

Kohl’s, Sara Lee Team Up for Flushed Away AOL Game

Kohl’s and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.

Agencies

Consumers ‘Hold On’ to Win Chevy Endurance Contest

At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

News Briefs

ESPN: will cease its…THE HISTORY CHANNEL: and Invent Now, a division of National Investor Hall of Fame Foundation, are…MASTERCARD WORLDWIDE: has extended its relationship with…

Agencies

Postal Reform Bill Has Slim Chance of Senate Passage

As the current Congress prepares to adjourn for the year, some mailing industry groups were holding out hope of a last-minute passage of a postal reform bill.