Chief Marketer Staff

• Digital

  Ask.com Updates Features in Paid Search Platform

  Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.

• Agencies

  QuadData Solutions Expands Data Services

  QuadData Solutions, a printing company based in Sussex, WI, has expanded its data-driven marketing service. In addition, the data solutions group, formerly known as Quad/Data Services, has enhanced its list rental capabilities through relationships with a number of well-known, well- respected data providers like InfoUSA/Donnelley Marketing and Advo, Inc.

• Agencies

  Brzozowski Joins DraftFCB New York as EVP/Director of CRM

  Michael Brzozowski will join DraftFCB New York in the newly created position of executive vice president and director of CRM. Brzozowski will lead the CRM practice in New York, while developing CRM methodologies and best practices for DraftFCB’s current clients.

• Email

  E-mail Campaign: Jesus Hates the Yankees

  Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com

• Agencies

  McDonald’s Dangles $5 Million in Latest Monopoly Promotion

  McDonald’s Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.

• Agencies

  Shell Fills Up on Promos to Rebrand Stations

  There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

• Agencies

  Evian and Stockholm Vodka Sign on For Interactive Dining Experience

  A new restaurant concept, uWink, can only be described as Match.com meets reality TV.

• Agencies

  SV Supreme Vodka to Debut Online Entertainment Series

  First it was Bud.TV, now it’s SV-TV (that’s SV Supreme, a Russian vodka).

• Agencies

  Babies “R” Us Readies New Year’s Sweeps

  Toys “R” Us’ baby banner is signing up expectant moms for a New Year’s sweepstakes dangling a $25,000 grand prize.

• PMA Creates Retail Marketing Council

  The Promotion Marketing Association has created a retail marketing council to provide education and information on issues affecting all aspects of retail.