Chief Marketer Staff

• Agencies

  P&I Postscripts

  MCDONALD’S: is tying its latest Happy Meal premiums to…JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has…HARRAH’S ENTERTAINMENT: won a patent for its…ATRIUM ENTERPRISES: Jericho, NY, opened

• Email

  More Bad News for Your HTML E-mail

  The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.

  In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.

• Email

  Singapore’s Likely Response to Utah: “Utah? What the Hell is a Utah?”

  For the latest example of how ridiculously ineffective Utah

• Email

  Say it Ain’t So, Al; What Will We Write About?

  Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.

• Email

  Stupid Marketer Watch: Worst Append Attempt Ever

  Want to see a real-life example of how not to use e-mail appending?

  Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.

• Agencies

  These Are Deceptive Subject Lines?

  A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines.

  However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in e-mail.

• An Astronomical Winner

  The NASA color photograph of the Milky Way on the carrier envelope

• An Astromical Difference

  The NASA color photograph of the Milky Way on the carrier envelope

• Listline e-Newsletter 10/03/06

  This list, put together from online registrations, contains the names of
  714,073 investors who spend between $50 and $600 for regular financial
  information. E-mail addresses are also available.

• Agencies

  MetroGroup Acquires Proficient Data

  Direct marketing services firm MetroGroup has acquired Proficient Data, a transaction document management, production and mailing services company. The acquisition terms were not disclosed.