Chief Marketer Staff

• Agencies

  Scotties Sends Out ‘Softness’ Message

  Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”

• Agencies

  Toyota Taps Popularity of NBC’s Sunday Night Football with Feature

  Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC’s Sunday Night Football and its sponsorship of the program’s halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.

• Women Flock to Online Gaming: Study

  Women are elbowing out men in the online video game space, making up nearly two-thirds of all online gamers, a new study found.

• News Briefs

  J.C. PENNEY: is rolling out a new line of…SYNERON: a laser manufacturer, is launching today…

• Marketing Budgets: Zero Sum Wins

  Budgeting season is here. Only on rare occasions is it anything but a zero-sum game.

• Agencies

  Loose Cannon: Never Mind Tony: Don’t Mess With THESE Sopranos

  A well-known choral festival is taking a mighty big risk with a new prospecting program: If its current customers raise their voices in protest, the result could shatter glass.

  In 2007, the choral group will add a third venue, Vancouver, British Columbia, to the two in which it currently hosts weeklong training-and-performance retreats. The group

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Problem Solvers’ New Look The Fall 2006 catalog from practical home goods marketer Problem Solvers sports a redesigned logo and look, and returns to a vertical, more or less standard-sized mail piece that’s closer in size to the one it launched with …

• Agencies

  Proposed USPS Standards Irk Some Mail Groups

  The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.

• Agencies

  Banta To Sell CT DM Printing Plant

  Banta Corp. plans to sell its Danbury, CT direct marketing print plant and close several other facilities.

• Digital

  New Product Aims to Salvage Abandoned Shopping Carts

  Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.