Chief Marketer Staff
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Agencies
Tips & Teasers
Small to mid-sized companies say they prefer to buy communications services from a single provider. However, many find the higher costs and lack of bundled services gives them few options but to go with multiple vendors.
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Digital
Adify Builds Ad Networks with the Future in Mind
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.
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Listline e-Newsletter 10/11/06
Millard Group Inc. now manages the Grolier Canadian master files. The
English list identifies 370,000 children’s book buyers; the
corresponding French file names 70,000. -
Data & Analytics
RU Ready 4 the DM Generation?
The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.
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Agencies
Chrysler Goes to Church for African-American Push
In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.
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Agencies
Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.
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Live from PROMO Live: Brainstorming Big Ideas
Big ideas start from small concepts, even jelly shoes.
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Kellogg CMO to Retire
Alan Harris, chief marketing and customer officer, will retire at the end of January.