Chief Marketer Staff, Author at Chief Marketer

It’s Good to Be King

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

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Getting Personal

WHAT MAKES YOU tick? That’s a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked

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The Best Catalog Ever

MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors’ mailboxes. The terrific

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Prism Restructures Marketing Group

Leslie C. Bacon has been named group publisher of Prism Marketing Media Strategies, a new unit that includes Direct, Multichannel Merchant, Promo and

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Femail Creations Starts a New Business

In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

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What’s Next, a Pitch From the Hazardous Waste Unit?

HERE’S A NOVEL IDEA: Only a credit card company’s marketing department should craft its pitches. Its lawyers, operations and accounting people should

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Spamhaus Ignores Court’s $11.7M Ruling

FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who

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Get the Buzz

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

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Harrumph. Obfuscate. Complicate. Harrumph

When I deliver a speech or communicate in print, one of the words I eschew is That word, and its cousins such as and any compound word whose second half

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Take It From the Top

THERE’S AN OLD SAYING THAT IT’S LONELY AT the top. If that’s true, our agency leaders should look around. They’re in good company this issue. Direct talked