Chief Marketer Staff

• Agencies

  Sprint Offers Exclusive Content of The Amazing Race

  Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones.

• Agencies

  Miller Relies on Word-of-Mouth to Push Holiday Lager

  Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum.

• Agencies

  Sampling Reigns as Key Method to Drive In-Store ROI

  Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

• News Briefs

  LIZ CLAIBORNE: has named William L. McComb…YAHOO AND CBS TV: have entered an agreement to…JELLY BELLY CANDY CO: has a wide range of…COTTON INC: woos women with a…

• Listline e-Newsletter 10/16/06

  After being off the market for a number of years the Cottage Shop list
  is available again. Some 15,000 catalog buyers are available from the
  last 12 months.

• Email

  Utah Exposes Kids’ E-mail Addresses

  In a jaw-dropping embarrassment, the state of Utah has mistakenly divulged e-mail addresses of kids on its so-called child-protection do-not-e-mail list — a registry proponents claim is foolproof.

• Email

  Live From DMA06: The Fine Art of E-Mail Creative

  When writing e-mail copy, Herschell Gordon Lewis says
  don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end.

• Digital

  Live From DMA06: Marketers as High-Tech Storytellers

  Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.

• Email

  Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative

  Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop.

• KnowledgeBase, JWT Mature Market Group Launch Segmentation Product

  A new tool, Mature Data Profiles, breaks mature consumers — those born before 1965 — into 34 clusters based on purchasing power, behavior, lifestyle choices, life stage, demographic attitudes, socio-economic status and attitudes. The new product was developed by KnowledgeBase and JWT Mature Market Group.