Chief Marketer Staff, Author at Chief Marketer

Live From DMA06: Adrea Rubin Launching Media Company

List brokerage Adrea Rubin is launching a media buying company aiming to draw attention to services it already offers, but that some clients may not know about.

Agencies

Live From DMA06: Richard Branson and The 37-Year-Old Virgin

Whether trains, planes or cola, Richard Branson is bent on putting his brand on any industry he deems as needing a well-run enterprise. And after 37 years of diverse endeavors his brand, Virgin (or, formally, the Virgin Group of Companies) has been stretched without breaking.

Live From DMA06: DMA Board, Interactive Advisors Name New Members

The Direct Marketing Association’s board of directors has a new slate of officers, as well as several new members.

Agencies

Live From DMA06: Integration of Brand and Direct is Critical

As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation, General Motors.

Digital

Live From DMA06: Job Bank and Identity Theft Prevention Program Started

The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.

Digital

Study Finds Customized Segmentation Beats Automated Targeting

Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.

Brookstone Assigns All Prospecting Work to Abacus

Short Cuts

Web site developer VSUS Technologies Inc. has formed an affiliate partnership with Network Hydramedia, a firm that handles advertising placements.

Agencies

B-to-B Pays Attention to Retention

(Direct) Ten years ago, Frederick Reichheld’s “The Loyalty Effect” demonstrated to the world that a five-percentage-point decrease in customer defections could improve per-customer profit anywhere from 25% to 85%

Agencies

Polaris Chief Challenges Competitor CEOs to ATV Race

Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.