Chief Marketer Staff, Author at Chief Marketer

Travelocity Debuts VIP Program

Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.

Agencies

Holiday Spending Will Average $800: NRF

Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.

Agencies

Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards

Eager to avoid the cost of “middleman” sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel’s Web booking program first.

Agencies

Live From DMA06: Greco Urges Marketers to be Relevant, Responsible

(Direct Newsline)—Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.

News Brief

REEBOK: and the National Hockey League (NHL) has launched two

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P&I Postscripts

GAS STATION TV: has introduced a service that combines its…MALL NETWORKS: has hired Kristyn Golier as…

The New Fundamentals of Lead Management

The backbone of traditional marketing has long been the 4Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed both marketing and the fundamentals we apply to it

Marketers as High-Tech Storytellers

Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech

Digital

The ABCs of Search Data Diving

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

Agencies

Nine Database Marketing Sins

The early morning session at any conference can do a lot to put attendees on the right path for the rest of the day. Fortunately, Arthur Hughes’s “Nine Deadly Mistakes in Database Marketing” session on Tuesday morning at DMA06 in San Francisco was no snoozer.