Chief Marketer Staff
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Digital
Yahoo! Springs the Lock on Panama a Bit Early
Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis to make sure that they
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Agencies
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.
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Agencies
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.
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Agencies
Premium Magic: Q&A with Jim McCafferty
Jim McCafferty’s new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship.
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Agencies
Disney, Nickelodeon Push Healthy Eating
In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.
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Motorola Calls on Heinz Exec for CMO Role
Motorola, Inc. has tapped Heinz executive Kenneth C. “Casey” Keller, Jr. as executive VP and CMO, effective Oct. 23.
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Agencies
Best Western Puts Gift Card in Wal-Mart, Kroger, Other Stores
Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season.
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Agencies
Travelocity Debuts VIP Program
Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.