Chief Marketer Staff

• Agencies

  Live From DMA06: Spanish, Japanese Programs Give DMA Annual an International Flavor

  Never mind love: If the Direct Marketing Association has its way, direct response will be the international language.

• Agencies

  Live From DMA06: DMA Names Cabela, Temple, Kuhn to Hall of Fame

  The Direct Marketing Association board of directors has named to its Hall of Fame Dick Cabela, founder of Cabela’s John W. Temple, CEO of Guideposts and the late Donald Kuhn of May Development Services/Direct Media to its Hall of Fame.

• Digital

  Live from DMA06: The ABCs of Search Data Diving

  Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

• Agencies

  Live From DMA06: How to Sell to Institutions

  The nation’s institutions–which include everything from schools to hospitals, city and county governments, libraries and religious institutions, represent a $4.1 trillion annual market, are largely resistant to recessions and very often are predictable steady buyers of products. But they’re not as easy to reach as some might think , said Mary English, assistant director of strategic alliances at MCH at a session Tuesday morning.

• Email

  Live From DMA06: Carney Launches E-mail Co-op

  Michael Carney, president of soon-to-be-defunct e-mail list firm DirectQlick, has launched a new company and is building an e-mail cooperative database of people who have made online purchases.

• Email

  Live From DMA06: E-mail Software Firm Debuts

  A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers’ biggest fears over working with service providers — it eliminates the need for marketers to transfer their data to their vendor’s network.

• Agencies

  Live From DMA06: Catalog Traffic Building Response Tops 10 Percent

  A Response Rate Trends Report released Tuesday by the Direct Marketing Association found that catalogs and direct mail typically produce 2.3% and 2.18% response rates, respectively.

• Collectibles Firm Franklin Mint Sold to Investor Group

  The Franklin Mint, which sells collectibles via a variety of direct response channels, has itself been sold by Roll International Corp.

• Agencies

  InfoUSA Says Cardinal’s Suit Was Dismissed

  A lawsuit filed against infoUSA and several of its directors, including CEO Vinod Gupta, has been dismissed, according to infoUSA.

• Digital

  ClickDiario Introduces Lead Generation Service

  Internet advertising network ClickDiario has launched co-registration.com, an online lead generation division targeting Hispanic consumers in the U.S.