Chief Marketer Staff

• Cindy Crawford to be New Face for Remington

  Remington has tapped Cindy Crawford as the spokesperson for the men’s and women’s grooming, shaving and hairstyling brand.

• Live From DMA06: Growth of DM Spending to Slow, Says DMA

  (Direct Newsline)—The growth of direct marketing spending and DM-driven sales are expected to slow a bit in 2007, according to the DMA.

• News Briefs

  THE COCA-COLA CO.: is extending its sponsorship of the…BOISE PAPER: hired Robinson & Maites, Chicago, to…

• Executive Commitment and the Prospect Development Process

  Every CEO needs to demand return on marketing investment. And every marketer needs to obtain executive commitment to a well-developed prospect development program

• Agencies

  COLLOQUY Corner: Track Everything, Everywhere

  Once you’re successfully tracking customer behavior, your next set of questions revolves around deciding what information you want to track and how you want to track it.

• Consumer Electronics Spending to Top $21 Billion for Holidays

  One out of every four gifts purchased during the upcoming holiday shopping season will be consumer electronics, with shoppers forking over $21 billion in total for the gadgets, up 4% from $17 billion last year.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Mikasa & Company, a multichannel merchant of home goods, focuses on entertaining with the help of celebrity chef Tyler Florence in its recently tracked Fall 2006 catalog.

• Listline e-Newsletter 10/18/06

  In excess of 92 million names are available on the Contacts in American
  Business postal database. This database was built with data from Dun &
  Bradstreet, professional directories, Yellow Pages, seminar and
  conference rosters, association membership lists, state and local public
  records.

• Live From DMA06: Growth of DM Spending to Slow, Says DMA

  The growth of direct marketing spending and DM-driven sales are expected to slow a bit in 2007, according to the DMA.

• Digital

  Yahoo! Profits Down in Q3, but Panama’s Open for Business

  Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.