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Chief Marketer Staff

  • Agencies

    Best Buy Ties SpongeBob SquarePants Search to Holiday Cause

    Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

  • News Briefs

    WARNER BROS. CONSUMER PRODUCTS: is rolling out new…DISCOVERY CHANNEL: has launched a new 24-hour mobile programming network that…

  • Agencies

    Meet the Broker: Heather Martin

    Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.

  • Listline e-Newsletter 10/26/06

    Worldata has been tapped to oversee the subscription list of HR
    Innovator Magazine. This title reaches 47,214 human resources
    professionals.

  • Madison Dearborn to Acquire Yankee Candle for $1.7 Billion

    Madison Dearborn Partners LLC will acquire the Yankee Candle Co. Inc. for $1.7 billion in cash and stock.

  • Draft FCB Wins Wal-Mart’s Advertising Account

    Draft FCB has won Wal-Mart Stores Inc.’s $580 million advertising account, according to wire service reports.

  • Live from ECMOD: Prospecting the U.K. Way

    (Multichannel Merchant) Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference in London offered a primer of sorts to multichannel marketing in the U.K.

  • Digital

    Live from ECMOD: N Brown’s Internet Centricity

    In his session at the European Catalogue and Mail Order Days conference in London, N Brown chief executive Alan White declared: “We see ourselves as ultimately being Internet centric rather than catalog centric.” And in fact, in addition to its 20 print catalogs, N Brown operates 42 Web sites, including clearance sites and pure-plays.

  • Rare Method Buys Ground Level Design

    Rare Method has bought Ground Level Design, a Calgary-based Web development company, for an undisclosed sum.

  • Agencies

    Neiman Marcus Direct Taps Omniture

    Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.