Chief Marketer Staff
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Agencies
Judge Won’t Overturn Spamhaus Ruling
A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project
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Email
We Knew the Industry was Small, But…
Quick, can you guess how many people non-spamming e-mail marketing is responsible for employing?
You
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Email
E-mail Remains King Among the Techno-Savvy: Bluestreak
Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.
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Agencies
Spamhaus’ Defense Lawyer to Argue Case Today
Spamhaus’ newly acquired lawyer goes before the judge today in an attempt to get the lawsuit by e-mail marketer e360 Insight and the resulting $11 million default judgment against the anti-spam blacklisting group dismissed.
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Agencies
Chrysler to Break Blow Out Marketing Campaign for Sebring
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.
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Agencies
Pepsi, Washington Mutual Back Latin Grammy Awards
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.
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Colangelo Sold to Omnicom
Omnicom Group has bought promo shop Colangelo, adding the $26 million shop to its Diversified Agency Services (DAS) division.
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Domino’s New Pizza Debuts Among All Things Brooklyn
Domino’s is debuting its new Brooklyn Style Pizza via an on-package game with Coke and some Brooklyn-esque prizes.
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Agencies
Just for You
(Direct) Today more than ever, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: “What’s in it for me?”