Chief Marketer Staff
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Agencies
No Serenity Here
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things
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Agencies
We Need Help. You Certainly Do
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise
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Bitter’s Sweet Win
Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year’s international Globe Awards.
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Bracing for Backlash
Last month, we wrote about marketers’ fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands
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Agencies
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost
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Agencies
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who
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Jim Dudukovich
When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product
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Agencies
LETTERS TO THE EDITOR
THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if
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Agencies
Growth of DM Spending to Falter
Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both