Chief Marketer Staff

• Agencies

  Predictable, But Not Easy

  INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very

• Agencies

  Mailers Face New Postal Rules

  WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set

• Agencies

  Listen Up

  E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most

• Bitter’s Sweet Win

  Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year’s international Globe Awards.

• Bracing for Backlash

  Last month, we wrote about marketers’ fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands

• Agencies

  Back to the Start

  LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

• Agencies

  FTC Tightens ID Theft Regs

  Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

• Jim Dudukovich

  When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

• Agencies

  Creative Differences

  Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop.

• Agencies

  LETTERS TO THE EDITOR

  THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if