Chief Marketer Staff
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Digital
Pronto Opens Big Store on Shopping Engine Block
SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there
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Agencies
LETTERS TO THE EDITOR
THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if
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Agencies
Mailers Face New Postal Rules
WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set
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Agencies
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction
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Agencies
Marketers Test New E-mail Tech
SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering.
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Agencies
I Gotta Do What?
SO DO YOU LIKE THOSE hoops? Shine ’em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must
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Xtra
10/19 Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new luxury sedan, the LS 460. The exhibit,
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Agencies
Before I Forget
An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries. I shouldn’t have been surprised,
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Agencies
Pet Project
IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,