Chief Marketer Staff, Author at Chief Marketer

New Products and Services

DRTVResearch: a free search and planning portal that offers one access to demographic information, paid programming availabilities, and TV listings

Digital

Short Cuts

OfficeFurniture.com (www.OfficeFurniture.com) has relaunched its Web site to include improved images and new navigation functions.

Agencies

Kellogg Puts Tunes in 20 Million Pop-Tarts

Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.

Live from Verge: Marketers Scrambling to Master Seven Norms for the ‘Net Gen’

They may have just learned to tie their shoelaces in the last year, but they are already veterans of digital technology—and marketers are utterly rethinking their branding efforts in order to successfully communicate with the “networked generation.”

Agencies

Wal-Mart Joins Project Apollo

Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.

Agencies

M-A-C and Barbie in ‘Adult’ Scheme Set for Spring Debut

Cosmetics brand M-A-C and Barbie are partnering for an “adult targeted” project set to launch in spring 2007.

News Briefs

WHEATIES: will put Chris Carpenter…USM&P: has named Richard Goodis…THE INTERNATIONAL FIGHT LEAGUE (IFL): has added Sandals Resorts as…BMW: is sponsoring the…SIMON PROPERTY GROUP: will open its

Agencies

Consumer Goods Analytics: It’s All About the Store!

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

Agencies

Making Sense of Customer Value

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

Digital

Google Offers Free Landing-Page Help for Small Marketers

Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic