Chief Marketer Staff, Author at Chief Marketer

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Stupid Media/Research Watch: Newsflash! People Hate Spam

We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.

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Stupid Bureaucrat Watch: Lots of Capital Letters Join to Fight Spam

Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.

Listline e-Newsletter 11/07/06

ALC Data Management now oversees this list naming 1.4 million donors
from the last 24 months. The average direct mail contribution was $30.

Agencies

Yesmail Must Pay $50,000 Penalty to Settle Can Spam Complaint

The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.

Agencies

Overstock.com Experiences First Quarterly Revenue Decline

Overstock.com Inc. has reported its first quarterly revenue decrease in the third quarter. The online merchandise liquidation firm added that its early fourth quarter revenues are lagging behind the fourth quarter of 2005.

GOP Tops Dems — In Lists, At Least

If the Republicans keep their hold on the U.S. House and Senate, they’ll have a plethora of mailing lists to thank, in part. There are nearly 600 lists of Republicans, or lists used by Republicans to solicit donations and votes, compared with around 450 for Democrats, according data compiled by NextMark Inc.

Agencies