Chief Marketer Staff
-
Trendwatcher Spotlights Social Networking
As consumers (and brands) flock to MySpace, YouTube and other social-networking sites, smaller niche networks are sprouting up, connecting tightly defined groups from tennis players to U.S. business executives traveling to China.
-
Agencies
Using Email to Battle Buyer’s Remorse
Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.
-
Email
Maximize Your E-Newsletter Value – Tips For Integrating Into Public Relations
Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.
-
-
Digital
Tacoda Rolls Out Consumer-Friendly Cookie Recipe
It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away. Behavioral targeting network Tacoda doesn’t think that will happen and isn’t waiting.
-
Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
-
-
Agencies
MyFavoriteCity.com Grows Via SEO, Telemarketing
MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.
-
Agencies
LocalPlus Network Matches Contractors to Consumers
Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.
-
Agencies
How To Get Your Message Through To Senior-Level Executives
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.