Chief Marketer Staff
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GlaserDirect President Steven Glaser Dead at 49
Steven P. Glaser, president of direct marketing services firm GlaserDirect, died on Oct. 20. He was 49.
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Hitachi’s Branding Campaign Highlights Tech Strength
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company’s revenues and build brand awareness for its lesser-known technology products.
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Agencies
New Balance Mall Tour Boosts Sales
A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.
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Data & Analytics
Hispanic Online Best Practices: Integrated Marketing and Operations
The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.
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Coke, Nike Are Tops In Video Game Ads: Study
When it comes to product recognition by adults in video games, Coke, Pepsi, Nike and Adidas are at the top of the list, according to a recent study.
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Agencies
Meet the Broker: Michael C. Heaney
Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.
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Listline e-Newsletter 11/09/06
Women (95%) who purchased books and magazine subscriptions are included
in the Bauer Publishing Avid Readers list. The count is 218,964. -
Agencies
Study Calculates Cost of Poorly Targeted B-to-B Mail
The average businessperson receives more than 2,000 mail solicitations a year, and a good chunk of that is either addressed to a former employee or irrelevant, according to a new study.
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Rapp Collins Appoints COO, Announces Executive Changes
Rapp Collins Worldwide has named Ian Haworth as its first global chief creative officer, effective immediately.