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Chief Marketer Staff

  • News Briefs

    WENDY’S INTERNATIONAL: has named Kerrii B. Anderson as…THE MOBILE MARKETING ASSOCIATION: released its…

  • Agencies

    Loose Cannon: Say It Loud: I’m Junk And I’m Proud

    Give up.

    The direct marketing industry will be saddled with the term “junk mail” until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world’s immunological ills, the headline will still be “Junk Mail Cures Spattergroit, Other Diseases”.

  • Good for the Waistline, Good for the Brand

    Americans just keep getting fatter. While that may not be good news for the state of American health, it certainly bodes well for brands and companies in the weight-management market.

  • Agencies

    COLLOQUY Corner: The Philosophy of Rewards

    We’ve all participated in enough loyalty and incentive programs to know a generic reward when we see one. Anemic discounts or cash-back offers; gift certificates from the usual suspects; toasters, trinkets, and trash providing scant instant gratification,

  • Millsport Names Two to Work on Frito-Lay

    Millsport has named Deb Silhacek account director and Ryan Lee account executive on the agency’s Frito-Lay account.

  • Listline e-Newsletter 11/10/06

    Some 850,000 names are offered on the Shall We Dance database. It
    features people who typically watch dancing competitions and purchase
    music.

  • Autobytel to Handle Lead Generation at America Online

    Autobytel Inc. has reached an agreement with America Online to integrate its lead generation programs on AOL for new and used automotive dealerships.

  • Digital

    Army Turns to Online Marketing to Boost Recruitment

    The U.S. Army plans to expand its recruiting efforts through Web-based media in conjunction with a new nationwide television advertising campaign.

  • FTC Settles Complaint With Canadian Telemarketers

    The Federal Trade Commission has settled a telemarketing complaint with two Canadian brothers and their companies involving international lottery promotions.

  • Two More Sharper Image Execs Out

    (Multichannel Merchant) On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan have resigned.