Chief Marketer Staff

• News Briefs

  DODGE MOTORSPORTS: is looking for an assistant for…COX TARGET MEDIA: is preparing to open a…

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.

• Listline e-Newsletter 11/13/06

  More than 14.3 million names have been assembled for the Cell Phone
  Numbers file. Segments are available to identify individuals with both
  cell phones and landlines or cell phones and Internet phones.

• InfoUSA Acquires Rubin Response Services, Reveals Digital Connexxions Cost

  InfoUSA has acquired list brokerage and management firm Rubin Response Services Inc., Schaumburg, IL. The company will be folded into infoUSA’s Walter Karl Group. The transaction terms were not disclosed.

• Digital

  Pay-to-surf Firm AllAdvantage to Come Back as AGLOCO

  In what could be viewed as a frightening sign that the dot-com bubble days are back, online pay-to-surf company AllAdvantage is being resurrected as AGLOCO, Direct has learned.

• Agencies

  Google Already Defending in Video Copyright Case

  A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products

• Digital

  Efficient Frontier Partners for Japanese SEM Market

  Search engine marketing firm Efficient Frontier will bring its search marketing expertise to the Japanese market through a partnership with Vixia, an e-marketing subsidiary of international trading company Mitsui & Co. Ltd.

• Quiznos Launches Ad Challenge

  Quiznos Sub is tapping into a growing trend; letting consumers develop a TV spot for the brand. In a twist, the ad must pit the QSR against competitor Subway.

• Agencies

  Car and Driver Launches Contest to Deliver Readers

  Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list.

• Crown Royal Tapped Racing Weekend to Provide Free Rides

  Crown Royal once again boosted its image last weekend as an alcohol brand that promotes responsible drinking by offering racecar fans that had overindulged a ride home.