Chief Marketer Staff

• Agencies

  Sales Slow Following Catalog Circulation Decrease at Harry & David

  Harry & David Holdings Inc. reported $27.8 million in direct marketing sales for the first quarter of the 2007 fiscal year that ended Sept. 30.

• Digital

  Dick’s Sporting Goods to Acquire Golf Galaxy’s Web and Catalog Operations

  Dick’s Sporting Goods Inc. has agreed to acquire multi-channel marketer Golf Galaxy Inc.

• Active Response Group Expands Lead Generation Through Acquisition

  The online lead generation services firm Active Response Group (ARG), New York, has acquired the U.S. assets of Oridian Media Solutions Ltd., an online advertising network and technology firm.

• Digital

  Internet Shopping Service Highlights Products From TV Shows

  Delivery Agent Inc. plans to launch on Nov. 15 SeenOn.com, an online shopping network that offers consumers products shown on popular TV programs.

• Digital

  Online Shopping Typically Heaviest on Mondays and Tuesdays

  The busiest online shopping days during the holidays will be Mondays and Tuesdays, according to recently released studies.

• Digital

  New Products and Services

  Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.

• Letters to the Editor

  :

• Citigroup Gets Shea Naming Rights for $400 million

  Forget Shea Stadium. As of 2009, the New York Mets will play in a ballpark called Citi Field, thanks to a $400 million deal between Citigroup and the National League team.

• Johnnie Walker Triples Ad Spend, Turns Art into Marketing

  The makers of Johnnie Walker Blue Label are using contemporary art as the backdrop for a new multi-million dollar marketing campaign to reinforce the whiskey as a luxury brand. The effort is part of a renewed push for the beverage, which tripled its ad spending this year.

• Kellogg, Sara Lee, Pepsi Gain Consumer Favor

  Kellogg Co., Sara Lee and Pepsi-Cola Co. have improved consumer satisfaction this year, while leader H.J. Heinz Co. dropped to its lowest score in seven years.