Chief Marketer Staff
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Agencies
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.
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Agencies
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.
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Agencies
MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks.
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Fila Taps New Marketing Officer
Fila USA has named Stefano di Martino as its chief product and marketing officer for the Italian sports brand, effective immediately.
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Agencies
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.
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Agencies
Eddie Bauer Sold to Holding Company
Sun Capital Partners Inc. and Golden Gate Capital, two private equity firms working together under the name Eddie B Holding Corp., have purchased catalog retailer Eddie Bauer for $9.25 per share.
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Digital
Internet Advertising Revenue Hits $4.2 Billion In Quarter: IAB
Internet advertising revenue amounted to $4.2 billion during third-quarter 2006, up from $3.1 billion in third-quarter 2005, and nearly $4.1 billion in second-quarter 2006, according to the Interactive Advertising Bureau.
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Agencies
DM Sales Lead Staples’ Third-Quarter Growth
Staples Inc. generated $4.76 billion in sales during third-quarter 2006, up from $4.25 billion in third quarter 2005.
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Specialized Marketing Services Names Camille Jayne Acting CEO
Specialized Marketing Services (SMS), a direct marketing agency based in Irvine, CA, has picked Camille Jayne to serve as chairman and acting CEO.