Chief Marketer Staff

• Agencies

  Crown Royal Puts Contest Winner’s Name in NASCAR Title

  A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

• News Brief

  COLUMBIA PICTURES: is generating early buzz around the May 4, release of Spider-Man 3 showing a one-minute clip of the film during the broadcast of NBC’s TV show Heroes.

• Kill These Buzz Phrases–Please: Part II

  After last month’s column in which I ticked off a short starter list of buzz phrases that should be eliminated, some e-mail arrived telling me I’d missed a few.

• Agencies

  Loyalty Library: Developing a Basic Loyalty Strategy

  Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

• Agencies

  Four Ways to Entice Offline Customers onto Your E-mail File

  How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one

• Q&A: infoUSA Chairman/CEO Vin Gupta

  Advertising during the Super Bowl is a must for marketers of motor vehicles, soft drinks, and motion pictures. But for mailing list providers, not so much

• Agencies

  The Brand Experience

  (Multichannel Merchant) The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement

• The Five C’s of Web Merchandising

  (Multichannel Merchant) If you’re like most of your peers, you have a wish list of tools and tactics you’d love to implement on your site

• Listline e-Newsletter 03/02/07

  American Media Inc. has introduced the AMI Modeling Megafile. It’s
  available for building statistical models using data from all its
  tabloids, health and fitness publications.

• Agencies

  Staples Income Rises 22% in Quarter

  Staples Inc. posted m net income of $336 million for the fourth quarter, a 22% increase over $275 million in the prior-year period.