Author

Chief Marketer Staff

  • News Brief

    JACK DANIEL’S: is out with a sweeps that sends the winner on a trip for two to the Jack Daniel’s Racing V.I.P Party in Daytona Beach, FL on July 7, the day of the Pepsi 400 NASCAR race.

  • Agencies

    Loose Cannon: Captive Audience, Captive Marketers

    Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11 American cities. In Boston, local officials were so alarmed that they closed down the city and called out the bomb squad.

    After an explanation from Turner Broadcasting (it was a promotion for “Aqua Teen Hunger Force,” a Cartoon Network show) and a $2 million payment to the city of Boston, most questions behind the disruption have been answered. Right?

    Wrong

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium

  • Listline e-Newsletter 03/05/07

    True North List Marketing LLC has been chosen to the Collectors Vault
    file. It identifies 192,781 coin collectors who purchased Morgan silver
    dollar sets over the last 12 months.

  • Agencies

    DMA Double-Takes on Postal Rate Proposals

    The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses “disappointment” at portions of the recommendations.

  • Email

    E-mail Industry Lacks Consensus on Most Basic Definitions: Study

    Ten years after e-mail began to emerge as a serious commercial marketing channel, the e-mail marketing industry still has no consensus on the definitions of even the most basic metrics, according to a survey due out today.

  • Digital

    Citysearch Will Buy Insider Pages

    Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services.

  • Digital

    Ogilvy Unit Acquires Search Marketing Agency

    The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant.

  • Agencies

    Vitamin Water Samples at Top Spring Break Destination

    Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.

  • Comic Book to Help Boost Viewership of Court TV Series

    Court TV is using a novel approach to promote its upcoming series ‘Til Death Do Us Part—comic books.