Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 03/06/07

McCarthy Media Group Inc. now manages Hawk Woodworking Tools’ lists.
More than 62,000 names are on the master file, and a separate segment
identifies 11,205 buyers and inquirers from the last 12 months.

Staples Names Eagle Executive Vice President

Staples Inc. has named Jevin Eagle executive vice president, merchandising and David D’Angelo senior vice president of its, brand group.

Agencies

KarstadtQuelle Tables Neckermann IPO Until 2008

KarstadtQuelle AG will postpone the initial public offering of its Neckermann.de mail order business until next year, according to wire service reports.

Digital

Roofbuyer.com Taps Keith Cash Associates for Online Services

RoofBuyer.com, a small roofing company in the New York suburbs, Keith Cash Associates to provide online marketing services.

Agencies

New Products and Services

Postal Optimizer: Uses “intelligent mail” technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities — Direct Group, Pennington, NJ

Letters to the Editor

I find it ludicrous that someone would look at one of these devices and think “Oh my god, it’s a bomb!” and not go into a wholesale bomb removal program on each device.

Boston City Council to Hold Hearing Today on Guerrilla Marketing

The Boston City Council will hold a hearing today on guerrilla marketing prompted by one campaign that caused major disruptions to the city and another that city officials believed could have damaged an historic graveyard.

Agencies