Chief Marketer Staff
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Agencies
Six Flags, Sara Lee Form Marketing Pact
Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park.
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Agencies
Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.
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Agencies
Electronic Arts Kicks off Online Music Competition
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.
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Agencies
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.
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Agencies
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies
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Agencies
P&I Postscript
ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing
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News Brief
HALLMARK CHANNEL: has promoted Tara Donnelly to director, consumer marketing for Hallmark Channel and Hallmark Movie Channel.
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Email
Q Interactive: You can Still Safely Prospect
Marketing services provider Q Interactive has launched a service the company claims can deliver high-quality e-mail leads without irritating consumers and resulting in spam complaints.
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Email
Stupid Spammer Watch: Well, She’s Right About the Fat Part
I keep getting an anonymous e-mail from someone claiming to want to help me lose weight and stop my colleagues from talking about me.