Chief Marketer Staff

• Digital

  Avenue A|Razorfish Acquires Interactive Agency Duke

  Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke’s profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.

• Email

  Well-Known E-mailers Back Spamhaus in Amicus Brief

  Twenty-nine individuals and organizations have signed onto an amicus brief in support of anti-spam blacklisting service Spamhaus in its court battle against e-mail marketer e360 Insight.

  Not surprisingly, the list includes many anti-spammers. But it also includes some well-known names from the e-mail marketing industry.

• Agencies

  Quebecor World Sells French Printing Plant

  Quebecor World has sold a printing facility based in Lille, France to a group led by local management

• Alterian Appoints Four in Marketing Team

  Analytics firm Alterian has made four new appointments designed to bolster its marketing efforts. The new positions are a mixture of promotions and new hires.

• Letters to the Editor

  Your “Captive Marketers” piece brought back Navy days in dry (both ways) Oklahoma where the only PX sold near beer (1/2 of 1% alcohol) to base-bound sailors.

• Agencies

  Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands

  Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program

• Agencies

  Starbucks, Dunkin’ Donuts Offer Free Trials

  Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

• Agencies

  Boston to Hold Workshops on Guerrilla Marketing

  The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.

• Agencies

  Papa John’s, GameFly Kick off Promotion on 45 Million Box Tops

  Papa John’s has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products.

• Agencies

  Huggies Launches Sun Care Line

  The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.