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Chief Marketer Staff

  • Agencies

    Talbots Income Plummets in Quarter

    Dogged by heavy markdowns in its J. Jill and core operations, the Talbots Inc. posted net income of $31.6 million for the fourth quarter, a sharp drop from $93.2 million in the prior-year period

  • Agencies

    Coldwater Creek DM Sales Rise Nearly 18%

    Coldwater Creek Inc. reported net income of $15.9 million for the fourth quarter, a 3.1% decrease from $16.4 million last year.

  • Digital

    SCM Group Taps Medium Blue Search Engine Marketing

    SCM Group Inc., a woodworking machinery manufacturer, has selected Medium Blue Search Engine Marketing to beef up it online marketing efforts.

  • Absolut Pears Goes Interactive in Bars and Restaurants

    Absolut Pears has launched a nationwide interactive marketing campaign that appears on jukebox touch screens in bars and nightclubs across the country.

  • EMAK Promotes Four

    EMAK Worldwide has promoted four senior executives, among them Brian Kristofek, who becomes CEO of one of EMAK’s promo agencies, Upshot.

  • Digital

    Building the Online Sales Lot

    The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.

  • Digital

    House Shoppers Turn to Web to Locate, Locate, Locate

    Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer

  • Digital

    Adify Puts Publishers, Marketers in the Driver’s Seat

    Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.
    Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network.

  • Listline e-Newsletter 03/07/07

    Bethesda List Center Inc. now manages the FierceSarbox e-mail newsletter
    file. Some 7,000 subs are listed.

  • Agencies

    GlobeDIrect Denied Injunction Against Former Employees

    GlobeDirectLLC has had its request for an injunction against several
    former employees rejected by the Middlesex Superior Court. In February,
    GlobeDirect alleged that several former employees stole work histories,
    customer lists and internal documents, and enticed GlobeDirect clients
    to work with Kirkwood Direct, a company formed in December 2006 that
    employs the former GlobeDirect workers.