Chief Marketer Staff

• Child Advocates Call New Hasbro/Visa Deal “Sleazy”

  The Game of Life will soon be taking credit cards—Visa, to be exact.

• Agencies

  Mentos Hits the Road to Distribute Millions of Samples

  Mentos is popping the top on an eight-month tour for the chewy mints.

• Agencies

  Gerber to Put Coupon Booklets on 2.5 Million Cereal Boxes

  Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms.

• Agencies

  Crown Royal Gives Texan Spotlight on NASCAR Racecar

  Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race.

• Dunkin’ Donuts Signs Marketing Deal with Rachael Ray

  Dunkin’ Donuts has teamed up with TV host and cooking icon Rachael Ray as part of a new marketing campaign to help the brand develop healthier food and beverage options.

• News Brief

  AEROPOSTALE: a mall-based specialty retailer of casual and active apparel for young women and men, has named Mindy C. Meads as president and chief merchandising

• Ten Tips for Online Couponing

  If I’ve learned one in my career in retailing and the Internet, it is that people love the opportunity to save money. And they hate it when somebody else is getting a bargain when they aren’t.

• Digital

  Why Chief Marketers Must Champion Natural Search Optimization

  In his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of effective natural search optimization

• Listline e-Newsletter 03/08/07

  This telephone new connection database has been developed for building
  statistical models. More than 14 million combined records are available
  from telephone companies, with additional data from infoUSA.

• Agencies

  Boston Globe Loses Injunction Bid Vs. Former DM Employees

  The Boston Globe earlier this week lost its bid to get a court order blocking a local printing firm from using information the newspaper’s Globe Direct subsidiary alleges former employees stole to start a competing marketing firm.