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Chief Marketer Staff

  • Agencies

    Loose Cannon: The Envelope, Please

    I truly hate awards shows. Oscars, Grammys, Tonys, Obies, the Golden Globes, the People’s Choice

  • Listline e-Newsletter 03/09/07

    This file features 420,000 12-month buyers who purchased products
    wholesale to resell online. These individuals pay a $40 monthly fee by
    credit card to acquire inventory.

  • Agencies

    ValueAct Acquires Catalina Marketing for $1.7 Billion

    ValueAct Capital will acquire Catalina Marketing Corp. for $1.7 billion.

  • Email

    SEC Halts Trading of 35 ‘Spam Campaign’ Penny Stocks

    The Securities and Exchange Commission Thursday halted the trading of stocks in 35 companies that the commission claims have been the subject of what are known as pump-and-dump spam campaigns.

  • Agencies

    Neiman Marcus Earnings Surge

    Neiman Marcus Inc. posted net earnings of $41 million for the second quarter, a surge over net earnings of $3 million in the prior-year period.

  • Agencies

    Urban Outfitters DM Sales Rise 23%

    Urban Outfitters Inc. reported net income of $35.7 million for the fourth quarter, a gain over net income of $35.6 million last year.

  • Agencies

    Sharper Image Posts Sharp February Sales Declines

    Sharper Image Corp. posted sales of $22.1 million for February, a 29% drop from $30.9 million in the prior-year period.

  • Legal Check

    (Promo) There’s no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand’s products, with the ultimate goal of increasing sales. No promotion, however, can be successful if you run into unforeseen legal consequences. The following

  • Street-to-Screen Casting Call

    (Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

  • Bad-Boy Marketing

    (Promo) It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept. 11 marketing in January when it ran a street campaign that turned into a bomb scare in Boston.